Both the Rockland Boulders baseball team and Sterling National Bank confirmed today their intention to keep the stadium under the Provident brand.
Provident Bank completed its acquisition of Sterling National Bank on October 31 and the company has re-branded itself under the Sterling National Bank name.
Ken Lehner, the Boulders’ president, said the name will remain as a legacy tribute to Provident, a Montebello-based company that grew up in Rockland County.
Provident Bank signed a 10-year marketing contract with the Boulders that runs through 2021.
Lehner said the merger with Sterling National Bank, whose branches are in New York City and Long Island, will benefit his minor-league team.
“It’s great that Provident Bank acquired Sterling National Bank because it will allow the Rockland Boulders to expand its marketing footprint throughout the New York City area,” Lehner said.
A spokesman for Sterling National Bank also confirmed the decision to keep the Provident name.
“The team has built great brand equity in that name,” said bank spokesman Matthew Conroy in an email. “We will re-evaluate in the future.”